Who Were The California Raisins?

The California Raisins were a marketing phenomenon in the 1980s, using claymation to transform raisins into a cultural icon. Despite initial marketing challenges, the campaign became a massive success, leading to increased raisin sales, merchandise, and media appearances. However, the novelty wore off, and the campaign became too costly, leading to its decline. The California Raisins remain a nostalgic symbol in pop culture.

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