VOICED : cattoos the latest craze in New York

The video covers the annual tattoo convention, highlighting the shift from traditional designs to CAP designs, particularly cat tattoos, which have gained popularity due to internet culture and figures like Grumpy Cat. Betty Rose, a Brooklyn artist, has capitalized on this trend with her unique 'cattus' designs, turning her passion into a thriving business. Her journey from personal loss to professional success is explored, showcasing how her lively and colorful designs have transformed the perception of cat tattoos from somber mementos to vibrant expressions.

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