How To Use SnapChat To Grow Your Business with Rhonda Greene

The video discusses how businesses, even those with limited marketing budgets, can leverage Snapchat lenses to promote their brand. Rhonda, an expert in Snapchat, explains the use of Lens Studio to create augmented reality filters. These lenses can be used for brand recognition and reaching niche audiences without needing a strong Snapchat presence. Examples include a concrete company using AR for practical applications. The video emphasizes the viral potential of lenses and how they can engage users through fun and functional features.

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