GE McKinsey Matrix

GE McKinsey Matrix

Assessment

Interactive Video

Business

University

Hard

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The video explains the GE McKenzie matrix, a tool for prioritizing investments in strategic business units. It covers how to assess industry attractiveness and business unit strength by identifying and weighting relevant factors. The matrix helps visualize and compare business units, guiding decisions on investment, holding, or divestment based on their competitive strength and industry attractiveness.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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