The Importance of Setting Sustainability KPIs

The video discusses the importance of creating key performance indicators (KPIs) around sustainability to help decision-makers understand and communicate performance. It highlights a story about a CEO who underestimated the significance of sustainability metrics tracked by Bloomberg. The video explains how companies like Bloomberg and Reuters gather data from various sources to project social and environmental performance. It emphasizes the need for businesses to adopt triple bottom line accounting and provides examples of sustainability KPIs. The video also covers different standards and questions posed by organizations like CDP, GRI, and the UN Global Compact.

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