Digitalisierung + Unternehmensidentität = Fluidität

The video explores the concept of identity, both personal and corporate, emphasizing its dependence on external perception and dialogue. It discusses how digitization impacts corporate identity, making it more fluid and challenging to maintain due to rapid technological changes. The media industry is highlighted as an example of identity crisis due to the internet. Strategies for redefining identity, focusing on customer needs, are proposed, concluding that identity is about creating value through dialogue.

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