Managing Product Mix: Strategies for Growth and Differentiation

Bill Carmody discusses product mix strategy, focusing on its dimensions: width, length, depth, and consistency. He explains how companies can visualize and organize their product mix, and explores core strategies like expansion, contraction, and product changes. The video also covers product differentiation, emphasizing marketing tactics to position products as superior choices without altering them.

What new insight or understanding did you gain from this video?

Evaluate responses using AI:

OFF