Montblanc Rodeo Boutique Opening

Mont Blanc celebrates its clients, likening them to stars, and highlights its star-themed branding. The brand is hosting an event to introduce unique diamond pieces, some of which will be auctioned at Sotheby's to support the Signature for Good project. The goal is to raise $1.5 million to combat illiteracy. The event will feature celebrity guests and loyal clients, marking the opening of Mont Blanc's new, larger store on Rodeo Drive.

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