Branding and Visual Design-MOD

The video defines branding as what?

• Branding is what other people think of you, your business and your product or service.

• Branding is the process of increasing product prices.

What is visual identity?

• Visual identity is solely about the logo of a brand.
• Visual identity is what the brand looks like including the logo, the color and more.

Does visual identity always have to be about business? Yes or No.

• Yes

• No

What are the main parts of visual identity?

• Logo, color palette, typography, imagery, design style.
• Social media presence, logo, style book and packaging.

• Website layout, management style and design.

What does color do in branding?

• Color doesn't really matter in branding.

• Color creates a sense of unity across different platforms.

How many fonts do brands typically use?

• More than 10 fonts
• 4 to 6 fonts
• 2-3 fonts

What type of images should you avoid in your brand?

• Images that align with brand values
• Overly generic images.

• High resolution images