Helping Social Entrepreneurs - Sustainable Fishing

The video explores the issue of overfishing and the role of the Marine Stewardship Council (MSC) in promoting sustainable fishing practices. It highlights the challenges faced in Japan, a major consumer of fish, and the efforts to raise awareness about sustainable fishing. The video also discusses the importance of marketing and partnerships in increasing MSC's visibility and success, particularly in Japan. The MSC's progress in certifying fisheries and the impact on local businesses are also covered.

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