Alexander Todorov - Face Value The Irresistible Influence of First Impressions

Alexander Todorov, a psychology professor at Princeton, discusses his research on face perception and first impressions. He explains how quickly people form impressions based on facial appearance and how these impressions can affect social outcomes, such as predicting election results. Todorov highlights the role of stereotypes and biases in these judgments and the limited accuracy of such assessments. He also explores the influence of images on impressions and the distinction between recognizing familiar and unfamiliar faces, emphasizing the potential for error in judgments based on facial appearance.

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