
Balance Theory (Cognitive Balance)
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Business
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University
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Heider's Balance Theory, proposed in 1946, explains how we cognitively process relationships. It uses examples like 'my friend's friend is my friend' to illustrate how we perceive relational status. The theory is depicted using a pyramid, showing how positive and negative relationships interact to achieve balance. If imbalance occurs, an attitude change restores equilibrium. This theory is applied in organizational behavior to understand interpersonal dynamics.
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