The Problem with Merch

The video explores the cultural and economic rise of branded merchandise, or 'merch,' as a form of self-expression and identity. It discusses the historical context of conspicuous consumption, the evolution of consumer goods, and the emergence of the aspirational class. The video highlights how merch has become a new form of conspicuous consumption, reflecting cultural values and social belonging, and how brands have adapted to this trend by focusing on identity and community.

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