TED: This app makes it fun to pick up litter | Jeff Kirschner

The video tells the story of Litterati, a community-driven initiative to tackle litter worldwide. Inspired by a personal experience with his children, the founder began photographing litter and sharing it on Instagram, which led to a global community collecting data on litter. The initiative has helped cities like San Francisco implement taxes on litter sources and has encouraged brands to rethink their packaging. The video emphasizes the power of community and data in creating environmental change, highlighting successful collaborations with cities, brands, and schools.

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