SPACE Analysis or the SPACE Matrix with an example - Simplest Explanation Ever

The video tutorial introduces Space Analysis, a strategic management tool similar to SWOT analysis. It explains the Space Matrix, which uses X and Y axes to evaluate internal and external factors affecting a business. The tutorial details how to score and plot these factors, resulting in a quadrilateral that indicates a strategic position within one of four quadrants. Each quadrant represents a different strategic stance: aggressive, conservative, defensive, or competitive. The tutorial emphasizes the importance of identifying the dominant quadrant to guide strategic decisions.

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