Sasa Vucinic: Why we should invest in a free press

The transcript discusses the significance of independent media, highlighting the lack of press freedom for 83% of the global population. It recounts the challenges faced by B92, an independent media outlet in Yugoslavia, and the concept of a media bank to support such companies. Success stories from the media bank's initiatives are shared, emphasizing the impact of providing capital to media companies. The transcript concludes with a discussion on fundraising challenges and the innovative idea of issuing press freedom bonds to support media independence.

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