Juul CEO Steps Down, Replaced By Former Tobacco Exec.

Juul CEO Steps Down, Replaced By Former Tobacco Exec.

Assessment

Interactive Video

Business, Journalism, Social Studies

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

Juul, a popular e-cigarette brand, is reportedly under criminal investigation. CEO Kevin Burns has stepped down, with KC Crosthwaite, a former Altria executive, taking over. Crosthwaite aims to work with regulators and earn public trust. Juul will cease advertising and lobbying efforts, complying with FDA policies. The company is also under federal investigation in California.

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