New National Literacy Campaign 'Get Ready to Read' Introduced by 'Noggin'

The video discusses the process of creating a story inspired by the speaker's daughter, leading to the development of characters Pinky Dinky Doo and her brother Tyler. The speaker emphasizes the importance of writing down ideas to avoid forgetting them. This idea was taken to Random House, resulting in the publication of books and collaboration with Sesame Workshop and Noggin to create a TV show. The speaker prepares to read the story 'Polka Dot Pox' to the audience.

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