The counterintuitive way to be more persuasive | Niro Sivanathan

The video explores the dilution effect, a cognitive bias where irrelevant information reduces perceived value. Through experiments with dinnerware sets and pharmaceutical ads, it demonstrates how this effect impacts decision-making and communication. The key takeaway is that quality trumps quantity in arguments, as adding weak points can weaken the overall message.

What new insight or understanding did you gain from this video?