PRESENTATION: Shubhankar Ray

G-Star opens its first denim store on Rodale Drive, Los Angeles, highlighting denim's universal appeal. The brand's philosophy blends street with luxury and raw with chic. G-Star has collaborated with photographer Anton Corbijn for ad campaigns, and he will showcase his work. The new Spring Summer 2012 campaign features French actress Clémence Poesy, who will continue the opening ceremony.

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