Barry Schwartz: The paradox of choice

The video discusses the 'official dogma' of Western societies, which equates maximizing choice with maximizing freedom and welfare. It explores how modern progress has led to an overwhelming number of choices in various aspects of life, such as consumer goods, healthcare, and personal identity. The speaker argues that excessive choice can lead to paralysis and dissatisfaction, as people struggle to make decisions and often regret their choices. The video concludes by suggesting that some limits on choice could improve overall satisfaction and well-being.

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