Selling a new idea internally

The video discusses a challenge faced by a company in incentivizing customers to return used garments. The solution involved partnering with charity shops, specifically Oxfam, to create a clothing exchange program. This program offered consumers rewards for returning garments, benefiting both the charity and the company. The initiative was successful, but required internal trust and stakeholder negotiation to implement.

What new insight or understanding did you gain from this video?

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