Traditional and Smart Business Aims and Objectives

The video tutorial explores the difference between business aims and objectives, emphasizing the importance of setting SMART objectives. It explains the SMART criteria—Specific, Measurable, Achievable, Realistic, and Time-bound—and how businesses can apply these to set effective goals. The tutorial also discusses financial and social objectives, providing examples of how to convert general goals into SMART objectives. Additionally, it covers non-financial objectives and highlights businesses that prioritize social goals over financial ones.

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