What is the Trust Equation? - Gravitas needs Trust

The video discusses the Trust Equation, a model for understanding trustworthiness in professional settings. Developed by David Maester, Charles Green, and Robert Galford, the equation consists of four components: credibility, reliability, intimacy, and self-orientation. Credibility is about authority and expertise, reliability involves keeping promises, intimacy relates to the strength of relationships, and self-orientation concerns acting in self-interest. The video emphasizes the importance of these components in building trust and how self-orientation can undermine it. Practical advice is given on applying the Trust Equation to enhance trustworthiness and gravitas.

What new insight or understanding did you gain from this video?