The video tutorial explores the concept of the marketing mix, initially introduced by James Cullerton and later expanded by E Jerome McCarthy into the four Ps: product, price, place, and promotion. It delves into each P, explaining their roles in marketing strategies. The tutorial also discusses the extended marketing mix, adding elements like physical evidence, process, and people. Finally, it introduces the four Cs, a customer-centric approach to marketing, highlighting the shift from organizational to consumer perspectives.

What new insight or understanding did you gain from this video?