The Triple Bottom Line

The video discusses the evolving landscape of accounting standards, focusing on the integration of social and environmental metrics with traditional financial metrics. It highlights the role of organizations like SASB and FASB in shaping these standards. The example of Puma illustrates how companies are assessing their environmental impact, particularly in terms of greenhouse gas emissions and water usage. The concept of valuing ecosystem services, such as the economic benefits of preserving Duke Forest, is explored. The video emphasizes the importance of the triple bottom line approach, which considers social, financial, and environmental factors, and how companies are increasingly evaluated on these metrics.

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