Rise And Fall of Joe Camel

The video explores the controversial Joe Camel advertising campaign by RJ Reynolds Tobacco Company. Introduced in the late 1980s, Joe Camel was designed to appeal to a youthful demographic, sparking criticism for allegedly targeting underage consumers. Despite RJ Reynolds' claims that the campaign was aimed at adult smokers, studies showed high recognition of Joe Camel among children. The campaign faced political backlash, leading to its end in 1997. The video discusses the marketing strategies, societal impact, and eventual retirement of Joe Camel, highlighting the broader implications for tobacco advertising.

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