The Rise and Fall of the Dollar Menu

The video explores the history and evolution of the fast food dollar menu, starting with Wendy's Super Value Meal in 1989, followed by Burger King's Great Tastes Menu, and McDonald's eventual introduction of the Dollar Menu in 2002. It discusses the challenges faced by McDonald's, including franchisee dissatisfaction and financial losses, leading to adaptations like the Dollar Menu and More and the MC Pick Two. The video concludes with the modern iteration of the $1, $2, $3 Dollar Menu, highlighting its success and impact on sales.

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