Sherman Act Vertical Price Fixing Maintenance

The video tutorial explains resale price restraint as a potential antitrust violation under Section 1 of the Sherman Act. It covers two main categories: vertical price fixing, where manufacturers set resale prices, and retail price maintenance, where minimum prices are set. Vertical price fixing is generally illegal, while retail price maintenance may have justifications. The Colgate doctrine allows manufacturers to recommend prices without coercion. The tutorial discusses the legal implications and potential consumer harm of these practices.

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