In Europe, business booms when cruise ships arrive -- but is it worth the bother?

The video discusses the growing challenges of cruise ship tourism in Europe, highlighting the economic and environmental impacts on popular destinations like Bruges, Barcelona, and Venice. It explores the measures taken by local authorities to manage tourist influx and the cruise industry's response to these challenges. The video also predicts future trends, considering the rising middle class in Asia and the need for sustainable tourism solutions.

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