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Market Development Strategy
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Business
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9th - 10th Grade
•
Hard
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The video tutorial discusses the market development strategy, a growth strategy aimed at expanding the customer base by entering new market segments without creating new products. It outlines the stages of market entry, including research, selection, positioning, localization, pricing, distribution, promotion, risk management, monitoring, and scaling. Real-life examples from McDonald's, IKEA, and Spotify illustrate how companies adapt to new markets by localizing products and strategies.
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