INTERVIEW: Ruby Anik on JCPenney's new campaign and why the I Heart Ronson line is a perfect fit for JCPenney (Footage b

The video discusses JCPenney's initiative 'New Look, New Day, Who Knew', focusing on the discovery of style and surprising customers. The event aims to present JCPenney in a trendy way to attract younger customers. Ihar Ronson is highlighted for her magnetism and connections, contributing to the event's success.

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