What is the Paradox of Choice? Influencing through Selection

The video discusses the concept of Over Choice, where having too many options can lead to decision paralysis and regret. It highlights the paradox that while consumers desire more choices, it often results in less satisfaction and fewer purchases. The video suggests offering limited choices and key information to aid decision making, emphasizing the importance of balancing choice and information to enhance consumer confidence and action.

What new insight or understanding did you gain from this video?

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