Indigenous Artists Pivot To Instagram To Sell Their Work

Leah Mata, a Northern Chumash artist, has adapted her business model due to crises like the pandemic and climate change. She and other indigenous artists have turned to social media platforms like Instagram and TikTok to sell their handmade jewelry. This shift has been necessary due to the labor-intensive nature of their work and the restrictions of the pandemic. Leah's community in New Mexico remains on lockdown, making online sales crucial. The pandemic has permanently altered her business approach, combining fewer in-person shows with online sales.

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