Using Kickstarter to Validate Your Business Idea

The video discusses the importance of validating a business idea before launching. It suggests using Kickstarter as a tool to test market interest and avoid common entrepreneurial mistakes, such as failing to conduct thorough market research. Financial backing from potential customers is highlighted as a key indicator of interest. The video concludes with advice to use Kickstarter to validate business ideas before investing personal funds.

What new insight or understanding did you gain from this video?