Bitter foods SHOULD taste terrible...here's why they don't

The video explores the complex relationship humans have with bitterness. Initially, bitterness evolved as a defense mechanism to detect toxins, but modern humans have developed a taste for bitter foods like coffee and chocolate. This shift is due to social learning, reduced reliance on bitter taste genes, and the health benefits of certain bitter compounds. Genetic variations affect individual sensitivity to bitterness, and exposure can lead to an acquired taste. The video concludes that bitterness is just one aspect of the complex flavors we enjoy today.

What new insight or understanding did you gain from this video?