VOICED : Can World Cup euphoria help the French economy?

The World Cup has significantly boosted various sectors in France, including beer and pizza sales, online betting, and merchandise. Bars and retailers are experiencing record sales, while the tournament also provides a temporary lift in household confidence. The event has rekindled national enthusiasm for football, with high viewership numbers and anticipation for future events like the European Cup. However, the economic and political benefits are short-lived.

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