TED: How to build a business that lasts 100 years | Martin Reeves

The video explores the concept of the human immune system as a product, highlighting its features like redundancy, diversity, and adaptability. It draws parallels between biological systems and business resilience, using case studies of companies like Fujifilm and Toyota to illustrate the application of biological principles. The video emphasizes the need for businesses to adopt biological thinking to thrive in dynamic environments, contrasting it with traditional mechanical thinking.

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