Retail Sales Are Starting Earlier This Holiday Season

The video discusses the shift of Black Friday sales to earlier months due to retailers like Amazon, Walmart, and Target trying to offload excess inventory. This trend began in 2021 due to supply chain issues and was exacerbated by inflation and recession concerns in 2022, leading to reduced consumer spending. Retailers are now adjusting their strategies, including starting sales earlier to find the right pricing. Experts advise against waiting too long for holiday shopping deals, and retailers are learning not to overestimate consumer demand.

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