Troy Campbell - The Psychology of Why We Deny

Troy Campbell discusses the psychology of communication and denial, using his personal experience with hypoglycemia to illustrate the concept of solution aversion. He explains how people deny facts not due to the facts themselves but due to the implications and solutions associated with them. The video explores this concept in the context of climate change, highlighting the political divide and how different solutions can affect acceptance of facts. Campbell emphasizes the need to understand the psychological motivations behind denial to effectively communicate facts.

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