Tesco launches discount store Jack’s to take on Lidl and Aldi

Tesco has launched a new brand, Jack's, to compete with German discount chains Aldi and Lidl. The new stores focus on offering fewer products and a simplified shopping experience, reflecting a shift in British shopping habits. Originally planned as large Tesco stores, they have been rebranded to emphasize less choice and lower prices, aligning with the strategies of their German competitors.

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