Troy Campbell - How to Disneyfy Anything

Troy Campbell, a professor and former Disney Imagineer, discusses the three principles that make Disney rides great: taking you somewhere, thrilling you, and connecting with something you love. He uses Hyperspace Mountain as an example of a successful ride and contrasts it with failed rides like the Malibu Jammer. Campbell suggests applying these principles to enhance experiences in various fields, such as business, teaching, and personal interactions.

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