The Future Of Live Music Is Still Very Digital
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Business, Architecture, Performing Arts
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University
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Hard
Wayground Content
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The transcript discusses the shift to virtual concerts during the pandemic and their continued popularity. It highlights successful virtual events like Dua Lipa's Studio 2054 and BTS's Bang Bang Con, which attracted millions of viewers and significant revenue. The future of concerts is expected to be a hybrid model, combining live performances with virtual streams, offering new revenue streams and fan engagement opportunities. Companies like Mandolin are expanding global access to concerts, enhancing fan experiences with digital meet and greets and more.
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