Health Marketing Experiment: Tackling HIV with Condoms in Cambodia

Health Marketing Experiment: Tackling HIV with Condoms in Cambodia

Assessment

Interactive Video

Health Sciences, Social Studies, Business, Biology

11th Grade - University

Hard

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The video discusses a condom social marketing program initiated in 1993 to tackle HIV in Phnom Penh. The program, led by Population Services International (PSI), uses a dual-brand strategy: a low-cost condom for the commercial sex market and a higher-priced one for other consumers. The revenue from the higher-priced brand subsidizes the low-cost one. The program aims to reduce stigma and increase condom visibility to encourage use. Despite increased sales of the low-cost brand, the higher-priced brand's sales have declined, prompting plans for product innovation. The approach challenges traditional development models by emphasizing consumer purchase and engagement.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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