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How Did Little Caesar's Become a Big Big Pizza Chain?
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History
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11th Grade - University
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Hard
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Little Caesar's Pizza, founded by Mike and Marion Ilitch in 1959, grew from a single restaurant in Michigan to a global pizza chain. Known for its affordable pizzas, the company expanded rapidly, innovating with strategies like the 'Pizza Pizza' deal. Despite challenges, Little Caesar's remains a major player in the pizza industry. The Ilitches also contributed significantly to philanthropy, supporting Detroit and other causes.
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