VOICED : Philippine farmers

Coconut water has become a popular sports beverage, endorsed by celebrities like Madonna. This surge in demand has led to increased exports, particularly to the US and South America, and has provided new opportunities for coconut farmers in the Philippines. Despite the challenges faced by farmers, such as low earnings, the growing market is expected to improve their livelihoods. Foreign investments are boosting the industry with advanced harvesting and processing techniques. While coconut water is a global trend, it remains an affordable drink for many in the Philippines.

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