The Emergence of the Chief Marketing Technologist

The video features Kevin Cochran discussing the evolution of digital marketing through three waves. The first wave focused on brand marketing with the rise of the internet. The second wave saw Adobe leading in customer acquisition through digital platforms. The third wave emphasizes the integration of big data and IoT to create personalized customer experiences while addressing privacy concerns. Cochran highlights the importance of marketers understanding technology to drive business outcomes and the need for companies to balance customer experience with data protection.

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