Crank up the pressure in workshops to solve a problem

The video discusses an unconventional approach to workshops, contrasting it with traditional methods. Instead of meticulously planning, the focus is on building tension to achieve breakthroughs. An example is given of a creative thinking workshop for an accountancy firm, where initial exercises failed but led to a successful task of launching an internal ad agency. This task energized the team and fulfilled creative objectives, demonstrating the effectiveness of going beyond scripted plans.

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