Alexis Ohanian: How to make a splash in social media

The video discusses the creation of Reddit and its role in a Greenpeace campaign to name a whale, Mister Splashy Pants. The Internet community rallied behind the name, leading to a successful campaign that influenced the Japanese government to halt its whaling expedition. The video highlights the power of the Internet as a level playing field and the importance of being genuine and open to losing control in online campaigns.

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