New app promotes local shops

In Ilkley, a social revolution is underway with businesses adopting digital loyalty points to compete against online and town competition. Social media has significantly boosted local business sales, with a quarter of sales attributed to it. The Flock loyalty scheme allows customers to earn and spend points across participating retailers, similar to supermarket loyalty cards. This initiative is expanding to other towns, aiming to prevent them from becoming ghost towns. The focus is on engaging consumers and promoting the benefits of shopping locally, with other towns observing Ilkley's success.

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